LOOKS EXPORTS
Our company “LOOKS EXPORTS” procures the best of hair and beauty products and accessories from India at the best possible price from the right source. The company caters to its clients’ requirements in a very professional manner.
The company’s main aim is to make available locally made products to the global market.
OUR HISTORY
Looks Exports is a 40 year old company founded by its Chairman, Mr. Benjamin Cherian. A Chartered Accountant and Harvard University Diploma holder, Mr. Benjamin Cherian’s tryst with the hair business began in 1980 when he received an enquiry from Sumitomo Corporation, Japan for barber cutting. Soon there were enquiries for remy and non remy hair and other hair products. At this point, the Indian hair industry was part of the unorganized sector. So, the business savvy entrepreneur started his journey by venturing on an uncharted path. Through innumerous trial and error methods, and interacting with international experts he structured the manufacturing process to achieve consistency in delivery.
In 2001 his son Mr. George B Cherian joined the business after completing his masters in International Business from Monash University, Melbourne. George spent his initial years learning the nuances of the business he closely watched his father build, to eventually take on the responsibility of being the CEO. With a keen eye on the future, he streamlined the business operations, set up state of the art infrastructure and implemented modern technology and processes to ensure our clients always receive the best of product and service.
THE PROCESS
Headquartered in Chennai, India, we get our supply of beautiful virgin Indian hair from the temples where tonsuring is a traditional practice. This hair is brought to our state-of- the- art factory where hundreds of seasoned craftsmen carefully sort and grade the hair according to colour, texture and length. The hair then goes through a thorough yet gentle cleaning process for which we use shampoo and conditioner methodically developed by our expert R&D team. Once the hair is ready, it is sent to specialized departments to be crafted into various products. Our, experienced Quality Control team, carefully scrutinize the products at every step of the process from the time the hair reaches the factory ensuring only the best is made ready and packed for our international partners.
INFRASTRUCTURE
AWARDS AND ACHIEVEMENTS
MEMBERSHIPS
Chairman, Mr. Benjamin Cherian is the founding President of Human Hair and Hair Products Manufactures’ and Exporters’ Association of India.
Looks Exports is also a member of
- Confederation of Export Units
- Federation of Indian Export Organizations - www.fieo.org
- Green Card certificate for 100% EOU Green Card No.1982/MEPZ
- Indo Australian Chamber of Commerce - www.indoaustchamber.com
